The Fluffiest Easter Ever

This social media campaign aimed to inspire people to follow Bake With Stork's 'fluffiest' cupcake baking Easter recipes. The campaign was built around a head-to-head competition to see whether the bunny or chick cupcakes were the most popular. The winner was put to a public vote where people were encouraged to share pictures of their baking creations, or simply cast a vote by commenting with a hashtag.

Retouching and title graphics.

Recipe Advertising, 2016.