This campaign featured 10-second sponsorship idents that were aired on children's channels, Boomerang and Cartoonito to mark Play-Doh's 60th anniversary and launch their new product range, Play-Doh Town. The reimagined channels' characters and environments were constructed entirely from Play-Doh products and animated using various techniques including stop-motion.

Art direction, model making and animation.

Recipe Advertising, 2016.